Calculate the click-through rate for your ads, emails, or search listings.
Frequently Asked Questions
How do you calculate click-through rate (CTR)?
CTR = (Total clicks / Total impressions) x 100. 120 clicks from 6,000 impressions gives a 2% CTR.
What is a good CTR?
Average CTR varies by platform and industry — Google Search ads often average 2-5%, while display ads typically see under 1%.
Why is CTR important?
CTR measures how compelling your ad, headline, or subject line is to the audience that sees it, and directly affects ad platform quality scores and costs.