Calculate your cost per 1,000 impressions (CPM), or find total campaign cost from a target CPM.
Frequently Asked Questions
What does CPM mean?
CPM stands for "cost per mille" (mille = thousand), meaning the cost of 1,000 ad impressions. It's the standard pricing model for display and video advertising.
How do you calculate CPM?
CPM = (Total spend / Total impressions) x 1,000. Spending $300 for 150,000 impressions gives a CPM of $2.00.
How is CPM different from CPC?
CPM charges based on how many times an ad is shown (impressions), while CPC charges based on how many times it's clicked — CPM suits brand awareness goals, CPC suits direct-response goals.