Calculate your cost per click, or estimate how many clicks a budget can buy at a given CPC.
Frequently Asked Questions
How do you calculate cost per click (CPC)?
CPC = Total ad spend / Total clicks. If you spent $500 and got 250 clicks, your CPC is $2.00.
How many clicks can I get from my budget?
Divide your total budget by the cost per click. A $1,000 budget at $1.50 CPC gets you roughly 666 clicks.
Why does CPC vary so much between industries?
CPC is driven by auction competition — keywords in high-value industries like legal, finance, or insurance often cost far more per click than low-competition niches.