Estimate how much a sponsored post could be worth based on your platform, followers, and engagement rate.
Frequently Asked Questions
How is sponsored post value estimated?
This uses an industry rule-of-thumb rate per 1,000 followers for each platform, then adjusts it up or down based on how your engagement rate compares to the typical average for that platform.
Why does engagement rate matter more than follower count?
Brands increasingly pay for engaged audiences rather than raw reach — an account with fewer but highly engaged followers can often command similar or higher rates than a larger, less-engaged account.
Are these rates accurate for every niche?
No, actual sponsorship rates vary widely by niche, audience quality, negotiation, and brand budget — treat this as a rough starting point for negotiations, not a guaranteed price.