Calculate your social media engagement rate by followers or by reach/impressions.
Frequently Asked Questions
How do you calculate engagement rate?
Add up likes, comments, and shares/saves, then divide by either your total followers or the post's reach/impressions, and multiply by 100.
Should I use followers or reach to calculate engagement rate?
Engagement rate by followers is the most common and comparable metric across accounts. Engagement rate by reach shows how compelling a specific post was to the people who actually saw it.
What is a good engagement rate?
It varies by platform and follower count — smaller accounts often see 3-8%, while large accounts with millions of followers often see under 1-2%.