Estimate a reasonable marketing budget based on your revenue, and split it across channels.
Frequently Asked Questions
What percentage of revenue should go to marketing?
Common benchmarks range from 5-12% of revenue for established businesses, and up to 20%+ for fast-growing startups prioritizing customer acquisition.
How should I split my marketing budget across channels?
It depends on where your customers are and which channels historically perform best for you — the default split here is a reasonable generic starting point, not a fixed rule.
Should I include salaries in my marketing budget percentage?
Many benchmarks separate paid media/software spend from marketing team salaries — decide which you're measuring and be consistent when comparing to industry benchmarks.