Calculate your conversion rate, or find out how many visitors you need to hit a conversion goal.
Frequently Asked Questions
How do you calculate conversion rate?
Conversion rate = (Number of conversions / Total visitors) x 100. For example, 45 conversions from 1,500 visitors is a 3% conversion rate.
What is a good conversion rate?
It varies widely by industry and traffic source, but e-commerce sites often see 1-4%, while highly targeted landing pages can exceed 10%.
How many visitors do I need to hit my conversion goal?
Divide your target number of conversions by your expected conversion rate (as a decimal). For example, 100 conversions at a 3% rate requires about 3,334 visitors.