Build a campaign tracking URL with UTM parameters for Google Analytics and other marketing tools.
Frequently Asked Questions
What are UTM parameters used for?
UTM parameters are tags added to a URL that let analytics tools like Google Analytics identify which campaign, source, and medium drove a visit, so you can measure marketing performance accurately.
What is the difference between utm_source and utm_medium?
utm_source identifies where the traffic comes from (e.g. "newsletter" or "facebook"), while utm_medium identifies the marketing channel type (e.g. "email" or "cpc").
Do I need utm_term and utm_content?
They're optional. utm_term is typically used for paid search keywords, and utm_content helps differentiate similar content or links within the same campaign, like two different ad creatives.