Calculate your customer churn rate and retention rate for any time period.
Frequently Asked Questions
How do you calculate churn rate?
Churn rate = (Customers lost during period / Customers at the start of the period) x 100.
How do I convert monthly churn to annual churn?
Annual churn = 100 x (1 - (1 - monthly churn rate)^12), since customers who churn each month compound over the year rather than adding up linearly.
What is a good churn rate?
For subscription businesses, monthly churn under 3-5% is often considered healthy, though acceptable rates vary significantly by industry and customer segment.