GA4’s April 2026 attribution overhaul shrank the acquisition lookback window from 90 to 30 days and made data-driven attribution the default. Here’s why clean UTM tagging matters more now, not less.
Average CPA across industries reached $63.45 in 2026, up 7.2% year-over-year. Here’s what’s driving the increase, and how to check your own numbers against it.
Average Google Display Network CPM sits at $3.12, while premium private marketplace deals now average $8.20 and CTV reaches $24.50. Here’s what’s behind the widening gap.
The influencer marketing industry has grown 19x since 2016 to reach $32.6 billion in 2026. Here’s what’s driving the growth, and how to estimate what a sponsored post is actually worth.
The U.S. personal savings rate fell to 2.60% in April 2026, the lowest since 2022. Here’s what’s driving it, and how to keep your own savings goal on track anyway.
OECD math scores fell 15 points between 2018 and 2022. New PISA 2025 results, due September 8, 2026, will show whether that slide has turned around.
The 30-year refinance rate climbed to 7.10% this week. Here’s how a rate move like this actually changes the refinance math, and how to check your own break-even point.
The average U.S. savings account pays 0.61% APY in 2026, while top high-yield accounts pay up to 4.50%. Here’s what that gap actually costs you over time.